Gorilla Tactics for Sales Recruitment
Konrad Lorenz, the Nobel winning ethnologist, noted that humans feel affection for animals with juvenile features: large eyes, bulging craniums, retreating chins, etc. Small-eyed, long-snouted animals do not elicit the same response. All humans are susceptible. We all have a bias towards the cute; like meerkats, giant pandas, and of course the gorilla. So, sales recruitment is easy – look for the candidates with short snouts! Perhaps they will be more successful than their longer-snouted colleagues. So, our Top Tip for recruiting in Sales…Employ the cute-looking, big-eyed, short-snouted candidates with attitude!